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Mario joins Kim to talk about his upcoming book What’s Your Cheesecake how entrepreneurs need to understand their product and the platform they use to get it out there to be successful.
Mario started his story as a performer. As soon as he was able to walk he was sneaking into the waiting room of his fathers chiropractic clinic and putting on shows for the patients who were waiting. Everyone loved his shows…except for the staff who grew tired of seeing the same renditions of Dumbo, Willy Wonka and The Chocolate Factory, and The Wizard of Oz over and over again.
Little did Mario know at that time that performing and teaching are brothers. As he got older his love of performing matured into personal growth and development with the intense desire and intent to take what he learned and teach others.
After high school, Mario pursued his second love in life with the goal to change people’s lives using it as a medium—food. He was a very successful chef for nearly six years before the intense calling of working more closely with others was too loud to ignore.
He left the kitchen and started his own business, ironically out of his fathers chiropractic clinic, coaching people to reach their health, wellness, weight, and mindset goals.
As Mario operated this business he was also spending every available second studying mindset, psychology, personal growth, spiritual development, and more to apply what he learned to his own life and to more importantly be able to serve others at a deeper more profound level.
Mario has authored two cookbooks geared toward healthy living and has also authored a third book centered around achieving personal and business success.
Mario has appeared on TV over 50 times promoting his books and business and has been a featured speaker for numerous groups, events, schools, and corporations.
He also hosted his own live radio show for about three years which was also recorded and turned into a podcast with its own exclusive spin-off podcast.
In March of 2018 Mario launched 10 Minute Mindset and it became a massive success. It was not only receiving numerous downloads much faster than he expected, but he was receiving messages from listeners and creating impactful relationships with them.
His love for podcasting and the relationships and conversations created around it inspired the idea for LaunchingaPodcast.com.
Mario’s main focus is to help businesses generate revenue and serve more people in a sustainable and scalable way using a podcast.
Kim and Juanita continue their conversation on how to end the year strong in your business including:
Marketing. Do a review of your target market and the core message that you send to them. Is it still relevant?
Spoken & Written Delivery. Are you focusing on balancing out both skills to present a complete package?
In today’s episode, Juanita continues her training on how to use descriptive language in your writing to elevate it and make it more attractive to the reader.
Kim & Juanita continue their talk about ways to advertise and get your book out there, including your Amazon Author Page, how to use social media and understanding Amazon’s Algorithm.
In October they decided to become the Authority Gang and over the next year, they have dedicated themselves to become a force to be reckoned with as they teach, train, and support entrepreneurs in the seven key business building blocks: Authority Marketing, Sales, Communication, Networking, Social Media, Promotion, and Leadership. You will be seeing the four of them all over social media and once a month featured here on the podcast.
In the second part of this two-part series, Ryan and Kim to talk about how to grow your business intentionally and successfully. In this episode they cover why you need to grow yourself to grow your company and figuring successful habits and what are the essential tasks to do in a day.
In this episode, Kim continues to talk about the Author To Authority concept and one of the key foundational pieces which is your core marketing message. Once you have this piece in place, it makes growing your business easier and faster.
On today’s episode, Kim shares a training that she did for Staples on how to use Authorship and Authority Marketing to build a strong business fast.
She shares on the 6 Key Building Blocks, what model is best, and an introduction that you can use in most situations to generate curiosity and make the person want to learn more about you.
Shari Lueck joins Kim on this special day – the launch of her new book My Skeletons Have Names. They talk about the years of abuse, how Shari cheated death more times than a cat has lives, and how she has successfully left that behind to publish this book and make a difference in the lives of others. Shari also shares her experiences in using a team of people to help her bring this book to life.
Ryan joins Kim for the first of a two part series to talk about how to grow your business intentionally and successfully. In this first episode they cover important topics like having board meetings with yourself, proper boundaries as a leader, and the importance of your tribe/community.
Kim & Juanita talk today about ways to advertise and get your book out there, so that it builds your business instead of boxes of books sitting in your garage. The share about changing the way you see the book into one where it is a tool that use. They also talked about how to use free promo sites, Facebook groups, your email signature Goodreads groups and an Amazon Idea List to gain attention for your book.